Today I’m joined by Pramiti Bhargava of San Diego’s BlueGrape Staging to not only share an anecdote about her company’s amazing work, but also highlight the importance of staging in general.
Pramiti believes that each home is unique and that it’s immensely important for sellers to understand how buyers will perceive their home.
One recent staging success story Pramiti had involves a home that was surrounded by a lot of greenery and boasted some amazing landscaping. Inspired by these factors, she approached the house with a vision of bringing the outdoors inside, seeking to create a staging setup that invoked a very warm, organic feeling.
She always tries to define a layout in terms of multi-functionality, as buyers may view any given number of different uses in mind. This particular home she staged, as seen at 0:21 in the video above, turned out beautifully and received multiple offers.
BlueGrape Staging creates wonderful setups in homes of all sizes, their smallest being a 400-square-foot home, and their largest being 13,000 square feet.
The company started seven years ago, and their team of certified staging graduates has earned numerous accolades since then. Pramiti herself has a background in marketing and design. She and her partner took the leap of starting BlueGrape from the ground up, and now, with remarkable employees and a great reputation, they couldn’t be more proud; they’ve helped countless sellers.
According to a study conducted by the Real Estate Staging Association, a staged home sells on average for 10% more than an unstaged neighbor’s home. It also sells 78% faster. Here in San Diego, BlueGrape did their own market research and discovered that, while the average days on market for homes was 34 days, the homes they staged entered escrow in about 14.